HubSpot vs Pipedrive vs Close: CRM Compared

Compare CRM platforms for startup sales teams.

2 min read·Updated July 6, 2026

TL;DR

HubSpot Free CRM for all-around needs. Pipedrive for visual pipeline management. Close for outbound sales and calling.

Quick Comparison

FeatureHubSpotPipedriveClose
PriceFree-$50/mo$14+/user$49+/user
Free tierFull CRMNoNo
PipelineGoodExcellentGood
Email trackingYesYesYes
Built-in callingNoNoYes

1. HubSpot CRM

Best free CRM available. Contact management, deal pipeline, email tracking, and meeting scheduling. Scales to marketing automation and full sales suite. The default for startups.

2. Pipedrive

Visual pipeline management purpose-built for salespeople. Activity-based reminders, customizable pipelines, and clean UI. Best when sales process is your primary workflow.

3. Close

Built for outbound sales teams. Power dialer, built-in calling, SMS, and email sequences. Best when you're doing high-volume cold outreach and need calling integrated with CRM.

How We Chose These Tools

We evaluated CRMs for solo founders and small sales teams, focusing on free tier quality, pipeline management, and outbound sales capabilities.

Key Takeaways

  • Start free with HubSpot.
  • Upgrade to Pipedrive for pipeline focus.
  • Close only if outbound calling is your primary sales motion.

Frequently Asked Questions

Is HubSpot CRM really free?+
Yes — the CRM is free forever. You pay for marketing and sales hub add-ons.