TL;DR
ConvertKit for creator businesses. Beehiiv for newsletter growth. Mailchimp for ecommerce email marketing.
Quick Comparison
| Feature | ConvertKit | Beehiiv | Mailchimp |
|---|---|---|---|
| Price | Free-$29/mo | Free-$49/mo | Free-$20/mo |
| Best for | Creators | Newsletters | Ecommerce |
| Automations | Excellent | Good | Good |
| Growth tools | Basic | Excellent | Basic |
| Free tier | 10K subs | 2.5K subs | 500 contacts |
1. ConvertKit (Kit)
Built for creators selling digital products. Visual automations, landing pages, and commerce features. The standard for founder newsletters with products to sell.
2. Beehiiv
Newsletter-first platform with built-in growth: referrals, recommendations, and Boosts. Best analytics for newsletter businesses. Free tier is generous.
3. Mailchimp
The original email marketing platform. Strong ecommerce integrations (Shopify, WooCommerce) and templates. Less suited for SaaS or creator businesses.
How We Chose These Tools
We compared automation capabilities, growth features, pricing at scale, deliverability, and fit for founder use cases.
Key Takeaways
- Newsletter + products: ConvertKit.
- Newsletter growth focus: Beehiiv.
- Ecommerce: Mailchimp.
Frequently Asked Questions
Which has best deliverability?+
All three are comparable. Deliverability depends more on your list hygiene and content quality.